To capture all the important dimensions, UTM codes are often composed of multiple fields with a specific structure. Requirement 3: UTM Campaign has complex structure/taxonomyįor large organization, the UTM codes are not always simple. As part of your social media strategy, you to promote the new blog posts to these networks: Promoting blog posts on social media sites can be quite effective in getting a lot of visitors who can then further share these URLs to their followers, friends and other people in their network. Requirement 2: Building for several social networks Your team just published some new blog posts with these URLs and wants to generate traffic for these pages. Requirement 1: Building UTMs for several URLs Let’s say you are part of an important financial organization that sells insurance and financing products for automobiles (among many products in their portfolio).
We are going to consider several UTM requirements in this example.
#Utm banner code#
We’ll see how Terminus can help as a bulk UTM code generator. This calls for some advanced tools that can generate URLs in bulk while enforcing all the UTM constraints. Using a simple URL builder to generate all your URLs can get time consuming. It takes too long to build all the possible combinations of UTMs and URLs.įor example, you may need to share several URLs on different social media sites, run display campaigns for different a variety of banner sizes, run search campaigns for different keywords. Some large campaigns may have many URLs and UTM parameter combinations. Sometimes building URLs one-by-one just doesn’t cut it.
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